Three Things that Make a Great Tagline
This afternoon, I came across a slideshow of the Best-Loved Advertising Taglines. Most of the taglines included were obviously great taglines, like “Got Milk?” and “Just Do It.” So, I started thinking...
View ArticleSocial Media: A Lifeline During Difficult Times
Congratulations! You won an award. You’re having a baby. You just landed a job at that place you’ve wanted to work for as long as you can remember. What’s one of the first things you do with your good...
View ArticleThe Oil Spill and BP's Marketing Response
I’ve debated quite a bit over whether or not to write the following blog post. I realize what I’m going to write will certainly have a number of critics. Let’s start with the stuff we can all agree on:...
View ArticleThe Devaluation of the Industry
I’ve been having a Twitter conversation with @ansinanser (which I love!) regarding a recent L.A. Times article titled ‘Slick ad campaigns now are affordable to small firms’. The article focuses on the...
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FIFA World Cup 2014 Brazil logo revealed
Now that the 2010 World Cup has come to an end (Viva Espana!), FIFA and the world will begin to look towards Brazil for the 2014 tournament. Sao Paolo-based design group, Africa, has won the...
View ArticleWhy I Do Believe in Personal Branding
This morning I read a super thought-provoking blog post ‘Why I Don’t Believe In Personal Branding’ by the talented Alicia Kan (@aliciakan) of ‘What They Don’t Teach You In Business School’. Since I...
View ArticleIs The Press Release Dead?
Came across another article that claims the press release is dead. It’s not the first time I hear this. I mean, according to the media some staple is dying everyday. First Wired Magazine claims the Web...
View ArticleNissan JUKE: Not Just Another Car Ad
Over the last couple of months, I’ve seen this ad for the Nissan Juke quite a few times. Does it make me want to go out and buy a Juke? Not really. But there is one thing about the ad that I find...
View ArticleBrandbowl: Five Best Superbowl 2011 Ads
The Super Bowl has come and gone, and instead of playing Monday Morning Quarterback, I’m playing Monday Morning Creative Director. Some argue that the spots were the best ever, others say that many...
View ArticleFive Best Super Bowl Ads of 2012
It’s that time again. The Super Bowl has come and gone; the victor has been crowned and the parade confetti swept away; and I’m ready to weigh in on the ads I thought were the most memorable of 2012′s...
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